To help multinationals meet consumer needs in the People’s Republic of China (PRC), this paper describes culture …

encounter the emerging market giant, China. As smaller US companies enter China, the potential for ethical conflict increases … cultural bases for ethical behavior in both the USA and China can arm a marketer with knowledge needed to succeed in cross …

Provides information on the largest consumer market in the world – China. Examines education, age, lifestyle and … demographics of the Chinese population. Considers Chinese perceptions of US products. Concludes that US companies′ success in China …

China is getting more severe and environmental issues are increasing on the political and public agendas, the consumption of …

counterfeiting of luxury brands and purchase intention between China Chinese and Taiwan Chinese consumers. Design … counterfeiting of luxury brands for the China Chinese but not for the Taiwan Chinese. Personal gratification was found to have a … the China Chinese and Taiwan Chinese consumers. Research limitations/implications – The findings are limited to comparison …

of causal inferences. Practical implications Global luxury marketers who plan to enter the China market can utilize …

Purpose – This study aims to, with family structures in urban China becoming increasingly diverse, examine how and to …, continuity and family identity. Practical implications – The results provide insights into the meanings of family meals in China … implications – The findings indicate that, within China’s dynamic environment of changing family values, strengthening the …