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Providers versus platforms : marketing communications in the sharing economy
Costello, John P.; Walker Reczek, Rebecca - In: Journal of marketing 84 (2020) 6, pp. 22-38
Persistent link: https://www.econbiz.de/10012309676
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Get your science out of here : when does invoking science in the marketing of consumer products backfire?
Philipp-Muller, Aviva; Costello, John P.; Walker … - In: Journal of consumer research : JCR ; an … 49 (2023) 5, pp. 721-740
Persistent link: https://www.econbiz.de/10013542018
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Nonverbal cues-based first impressions: impression formation through exposure to static images
Walker Reczek, Rebecca - In: Marketing letters : a journal of research in marketing 18 (2007) 3, pp. 165-179
Persistent link: https://www.econbiz.de/10003508101
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Consumer response to and choice of customized versus standardized systems
Bharadwaj, Neeraj; Walker Reczek, Rebecca; Hofstede, … - In: International journal of research in marketing : IJRM ; … 26 (2009) 3, pp. 216-227
Persistent link: https://www.econbiz.de/10003885207
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Eating with a purpose : consumer response to functional food health claims in conflicting versus complementary information environments
Walker Reczek, Rebecca; Droms, Courtney M.; Haws, Kelly L. - In: Journal of public policy & marketing : JPP & M ; an … 28 (2009) 2, pp. 221-233
Persistent link: https://www.econbiz.de/10003923189
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Keeping it all without being buried alive : understanding product retention tendency
Haws, Kelly L.; Walker Reczek, Rebecca; Coulter, Robin A.; … - In: Journal of consumer psychology : JCP : the official … 22 (2012) 2, pp. 224-236
Persistent link: https://www.econbiz.de/10009569970
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The out-of-region bias : distance estimations based on geographic category membership
Irmak, Caglar; Walker Reczek, Rebecca; Bearden, William O. - In: Marketing letters : a journal of research in marketing 22 (2011) 2, pp. 181-196
Persistent link: https://www.econbiz.de/10009160245
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Seeing ourselves in others : reviewer ambiguity, egocentric anchoring, and persuasion
Walker Reczek, Rebecca; Lamberton, Cait Poynor; Norton, … - In: Journal of marketing research : JMR 48 (2011) 3, pp. 617-631
Persistent link: https://www.econbiz.de/10009161336
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Using behavioral experiments to expand our horizons and deepen our understanding of logistics and supply chain decision making
Knemeyer, A. Michael; Walker Reczek, Rebecca - In: Journal of business logistics : JBL 32 (2011) 4, pp. 296-302
Persistent link: https://www.econbiz.de/10009426868
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Beyond the "like" button : the impact of mere virtual presence on brand evaluations and purchase intentions in social media settings
Walker Reczek, Rebecca; Lamberton, Cait Poynor; West, … - In: Journal of marketing 76 (2012) 6, pp. 105-120
Persistent link: https://www.econbiz.de/10009670259