Store loyalty is considered as the key determinant of retail business. Therefore, patronage concept has created a lot of interest in the consumer research and this concept is being largely investigated by market researcher who are looking for untapped rural market. The Urban durable retail...

This article tries to explore consumer attitudes regarding a balanced diet and daily calorie intake monitoring during the COVID-19 pandemic in India. It has become vital to boost people’s immunity because of reoccurring diseases such as COVID-19, Ebola, and other chronic diseases such as...

Industrial Corridors recognize the inter-dependence of various sectors of the economy and offer effective integration between industry and infrastructure leading to overall economic and social development. Present study was analyzed strength, weakness, opportunities and threats of proposed...

The rationale of the study was to evaluate the strategic competitive advantage of India for foreign direct investment in retail sector and also to analyse the world wide retail market opportunity as compared with Indian retail sector. Objective of this study was to analyse factors of...

Small and medium enterprises (SMEs) represent a large percentage of the corporate tissue of developed countries, but they do not have adequate attention. In fact, various researchers have focused their studies on larger and well-known companies. This paper aims to investigate the impact of...

Small and medium enterprises (SMEs) represent a large percentage of the corporate tissue of developed countries, but they do not have adequate attention. In fact, various researchers have focused their studies on larger and well-known companies. This paper aims to investigate the impact of...