Determinants of loyalty programmes and their impact on store patronage
Year of publication: |
2023
|
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Authors: | Kolte, Ashutosh ; Veer, Nitin ; Mahajan, Yogesh ; Siggia, Dario |
Published in: |
Journal of Asia Business Studies. - Bingley : Emerald, ISSN 1559-2243, ZDB-ID 2589599-0. - Vol. 17.2023, 5, p. 911-926
|
Subject: | Business | Commitment | Loyalty program | Satisfaction | Store patronage | Trust | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Kundenbindungsprogramm | Einzelhandel | Retail trade | Kundenzufriedenheit | Customer satisfaction | Dienstleistungsqualität | Service quality | Vertrauen | Confidence |
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