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Brand placement strategy in a film song and its impact on brand's image
Srivastava, Rajesh - In: The IUP journal of brand management : IJBRM 8 (2011) 2, pp. 19-30
Persistent link: https://www.econbiz.de/10009295587
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Effects of brand placement strength, prior game playing experience and game involvement on brand recall in advergames
Vashisht, Devika; Sreejesh, S. - In: Journal of Indian business research 7 (2015) 3, pp. 292-312
Persistent link: https://www.econbiz.de/10011413307
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Investigating the influence of audiences' movie-viewing motives on attitude towards brand placement in movies
Stephen, Gladys; Jublee, Daniel Inbaraj; … - In: Journal of global scholars of marketing science : … 31 (2021) 4, pp. 487-510
Persistent link: https://www.econbiz.de/10012622602
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The effectiveness of brand placements : a meta-analytic synthesis
Babin, Barry J.; Herrmann, Jean-Luc; Kacha, Mathieu; … - In: International journal of research in marketing : IJRM ; … 38 (2021) 4, pp. 1017-1033
Persistent link: https://www.econbiz.de/10013191819
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Prior disclosure of product placement : the more explicit the disclosure, the better the brand recall and brand attitude
Chan, Fong Yee - In: Journal of business research : JBR 120 (2020), pp. 31-41
Persistent link: https://www.econbiz.de/10012417086
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The differential impact of consumer's thinking styles on brand placement : a cross-cultural study
Hur, Chung; Hwang, Jiyoung; Yeo, Chankoo - In: The journal of asset management 27 (2020) 3, pp. 300-311
Persistent link: https://www.econbiz.de/10012298795
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Did you read the news before playing the advergame? : the effects of priming, persuasion knowledge and placement strength on brand attitude and recall in advergames
Güngör, Ayşegül Sağkaya - In: International journal of internet marketing and … 14 (2020) 2, pp. 113-134
Persistent link: https://www.econbiz.de/10012252806
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Processing of product placements and brand persuasiveness
Chan, Fanny Fong Yee; Lowe, Ben; Petrovici, Dan - In: Marketing intelligence & planning 34 (2016) 3, pp. 355-375
Persistent link: https://www.econbiz.de/10011570800
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Product placement in video games : the effect of brand familiarity and repetition on consumers' memory
Martí-Parreño, José; Bermejo-Berros, Jesús; … - In: Journal of interactive marketing : a quarterly … 38 (2017), pp. 55-63
Persistent link: https://www.econbiz.de/10011695188
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The short- and long-term impact of brand placement in an advertiser-funded TV program on viewers' attitudes toward the sponsor brand and its main competitor
Verhellen, Yann; Eelen, Jiska; Dens, Nathalie; … - In: International journal of advertising : the quarterly … 35 (2016) 6, pp. 932-948
Persistent link: https://www.econbiz.de/10011644535