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Discovering the consumer : market research, product innovation, and the creation of brand loyalty in Britain and the United States in the interwar years
Schwarzkopf, Stefan - In: Journal of macromarketing : examining the interactions … 29 (2009) 1, pp. 8-20
Persistent link: https://www.econbiz.de/10003818753
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Sind zwei Marken zwei Firmen? : Gedanken anhand der Krise der US-Automarken
Strebinger, Andreas - In: Transfer, Werbeforschung & Praxis : Zeitschrift für … 55 (2009) 1, pp. 58-61
Persistent link: https://www.econbiz.de/10003819804
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A hybrid discrete choice model of differentiated product demand with an application to personal computers
Song, Minjae - 2008 - Rev.
Persistent link: https://www.econbiz.de/10003820043
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Cross-national invariance of the effect of personal collectivistic orientation on brand loyalty and equity : the United States versus South Korean consumers
Yoo, Boonghee - In: Asia Pacific journal of marketing and logistics 21 (2009) 1, pp. 41-57
Persistent link: https://www.econbiz.de/10003821137
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Guest editorial: The luxury brand strategy challenge
Okonkwo, Uché - In: The journal of brand management : an international journal 16 (2008/2009) 5/6, pp. 287-289
Persistent link: https://www.econbiz.de/10003847237
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Le Cochon de Bretagne : a brand and producers' organisation
Rakotonandraina, Nalini; Sauvée, Loi͏̈c - In: European pork chains : diversity and quality challenges …, (pp. 195-209). 2009
Persistent link: https://www.econbiz.de/10003849786
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Intellectual property issues for marketers in the virtual world
Bonifield, Carolyn M.; Tomas, Amy M. - In: The journal of brand management : an international journal 16 (2008/09) 8, pp. 571-581
Persistent link: https://www.econbiz.de/10003881165
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Market structure across retail formats
Hansen, Karsten T.; Singh, Vishal - In: Marketing science : the marketing journal of the … 28 (2009) 4, pp. 656-673
Persistent link: https://www.econbiz.de/10003884999
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Business and brand strategy : a framework for integration
Uggla, Henrik; Filipsson, Daniel - In: The ICFAI University journal of business strategy : IJBS 6 (2009) 2, pp. 27-42
Persistent link: https://www.econbiz.de/10003886683