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Investigating the revised international marketing strategies during COVID-19 based on resources and capabilities of the firms : a mixed method approach
Behl, Abhishek; Jayawardena, Nirma Sadamali; Nigam, Achint - In: Journal of business research : JBR 158 (2023), pp. 1-13
Persistent link: https://www.econbiz.de/10014281062
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Can gamification help green supply chain management firms achieve sustainable results in servitized ecosystem? : an empirical investigation
Behl, Abhishek; Sampat, Brinda; Gaur, Jighyasu; … - In: Technovation : an international journal of technical … 129 (2024), pp. 1-12
Persistent link: https://www.econbiz.de/10014451474
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You or an imposter? : how to protect brand identity in a business-to-business context?
Shankar, Amit; Kumar, Aman; Behl, Abhishek; Pereira, Vijay - In: Industrial marketing management : the international … 116 (2024), pp. 93-105
Persistent link: https://www.econbiz.de/10014456188
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Impact of barriers of value co-creation on consumers' innovation resistance behavior : investigating the moderation role of the DART model
Anshu, Kumari; Shankar, Amit; Behl, Abhishek; Pereira, Vijay - In: Technological forecasting & social change : an … 184 (2022), pp. 1-12
Persistent link: https://www.econbiz.de/10014229354
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Examining the failure of gamification in implementing innovation from the perspective of problematization in the retail sectors of emerging economies
Behl, Abhishek; Jayawardena, Nirma Sadamali; Bhardwaj, … - In: Technovation : an international journal of technical … 129 (2024), pp. 1-13
Persistent link: https://www.econbiz.de/10014451469
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Mainstreaming fashion rental consumption : a systematic and thematic review of literature
Jain, Ritu; Jain, Kokil; Behl, Abhishek; Pereira, Vijay; … - In: Journal of business research : JBR 139 (2022), pp. 1525-1539
Persistent link: https://www.econbiz.de/10013194485
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Examining the relationship between fear of COVID-19, intolerance for uncertainty, and cyberloafing : a mediational model
Reizer, Abira; Galperin, Bella L.; Chavan, Meena; Behl, … - In: Journal of business research : JBR 145 (2022), pp. 660-670
Persistent link: https://www.econbiz.de/10013197940
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Consumer's response to conditional promotions in retailing : an empirical inquiry
Nigam, Achint; Dewani, Prem Prakash; Behl, Abhishek; … - In: Journal of business research : JBR 144 (2022), pp. 751-763
Persistent link: https://www.econbiz.de/10013185036
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Technology-enabled knowledge management for community healthcare workers : the effects of knowledge sharing and knowledge hiding
Pandey, Jatin; Gupta, Manish; Behl, Abhishek; Pereira, Vijay - In: Journal of business research : JBR 135 (2021), pp. 787-799
Persistent link: https://www.econbiz.de/10012648285
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Gamification and e-learning for young learners : a systematic literature review, bibliometric analysis, and future research agenda
Behl, Abhishek; Jayawardena, Nirma Sadamali; Pereira, Vijay - In: Technological forecasting & social change : an … 176 (2022), pp. 1-24
Persistent link: https://www.econbiz.de/10013337350