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A strategic framework for a profitable business model in the sharing economy

Kumar, V.; Lahiri, Avishek; Dogan, Orhan Bahadir - In: Industrial marketing management : the international … 69 (2018), pp. 147-160

Persistent link: https://www.econbiz.de/10011822562

Platform-level consequences of performance-based commission for service providers : evidence from ridesharing

Dogan, Orhan Bahadir; Kumar, Vikas; Lahiri, Avishek - In: Journal of the Academy of Marketing Science 52 (2024) 4, pp. 1240-1261

Persistent link: https://www.econbiz.de/10015048183

Categorization of organizational reputation and subordinate organizations' global funding outcome : a higher education perspective

Anand, Ankit; Kumar, V.; Lahiri, Avishek - In: Industrial marketing management : the international … 116 (2024), pp. 130-144

Persistent link: https://www.econbiz.de/10014456190

Profitable customer engagement : concepts, metrics, and strategies

Kumar, V. - 2013

List of illustrations -- List of abbreviations -- Foreword -- Preface -- Introduction to customer engagement -- Metrics for engaging customers -- Brand: "Is that what you think of me?" -- Valuing customer contributions : the future looks green! -- Linking brand value to customer value --...