that produces the unhealthy food charges a higher price and obtains a larger share of the market unless the emotional/health …In this paper, we carry out a theoretical analysis of the strategic choice made by firms regarding the type of food … they market when they face consumers who care about the healthy/unhealthy attributes of the product but incur in emotional/health …

study the U.S. Special Supplemental Nutrition Program for Women, Infants, and Children, which gives vouchers for healthy … categories. Second, there is little evidence of a long-term impact on food purchases — when households become ineligible, the …

preferences toward domestic food. However, the effect of health consciousness on domestic food choices has not yet received a … perception and willingness to buy domestic food. Moreover, (2) health consciousness is an important individual trait in domestic …Consumer ethnocentrism (CET), healthiness perception and health consciousness have been extensively researched in …