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Adoption of pro-poor innovations in the context of the base of the pyramid and subsistence marketplaces : challenges, opportunities and research agenda
Lowe, Ben; Hasan, Md. Rajibul - In: Emerging markets from a multidisciplinary perspective : …, (pp. 243-254). 2018
Persistent link: https://www.econbiz.de/10011825169
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What the subsistence marketplaces stream is really about : beginning with micro-level understanding and being bottom-up
Viswanathan, Madhu - In: Journal of marketing management : MM 33 (2017) 17/18, pp. 1570-1584
Persistent link: https://www.econbiz.de/10011854359
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Living the African dream : how subsistence entrepreneurs move to middle-class consumer markets in developing and emerging countries
Daouda, Falylath Babah; Ingenbleek, Paulus Theodorus Maria - In: Journal of public policy & marketing 38 (2019) 1, pp. 42-60
Persistent link: https://www.econbiz.de/10012534192
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Revisiting business relationship quality in subsistence marketplaces
Hani, Umme; Akter, Shahriar; Wickramasinghe, Ananda; … - In: Industrial marketing management : the international … 106 (2022), pp. 197-218
Persistent link: https://www.econbiz.de/10014226499
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Studying low-literate consumers through experimental methods : implications for subsistence marketplaces
Gau, Roland; Jae, Haeran; Viswanathan, Madhu - In: Journal of business research : JBR 65 (2012) 12, pp. 1683-1691
Persistent link: https://www.econbiz.de/10009683170
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Measuring customer experience in bancassurance : an empirical study
Choudhury, Mousumi; Singh, Ranjit; Saikia, Hemanta - In: Market : review for marketing theory and practice 28 (2016) 1, pp. 47-62
Persistent link: https://www.econbiz.de/10011708923
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Evaluation of the influence of a chosen element of insurance companies' employees behaviour on specific aspects of customer relations management
Grzebieniak, Andrzej - In: Olsztyn economic journal 8 (2013) 2, pp. 177-187
Persistent link: https://www.econbiz.de/10010506161
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Role of employee responsiveness towards customer affective commitment and customer satisfaction in VUCA environment : a study on insurance segment
Paposa, Kamalpreet Kaur; Paposa, Sukhvinder Singh - In: International journal of public sector performance … 13 (2024) 2, pp. 178-189
Persistent link: https://www.econbiz.de/10015070787
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Be happy, be loyal? : exploring drivers for renewal of mobile-delivered index insurance
Kirchner, Ella; Mußhoff, Oliver - In: The journal of development studies 60 (2024) 6, pp. 831-847
Persistent link: https://www.econbiz.de/10014548340
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Nordic insurance company performance : the customer view on quality and value
Eklöf, Jan A. - In: Nordisk försäkringstidskrift : NFT 89 (2008) 2, pp. 123-138
Persistent link: https://www.econbiz.de/10003723306