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Improving fundraising efficiency in small and medium sized non-profit organizations using online solutions

Nageswarakurukkal, Kabil; Gonçalves, Paulo; Moshtari, … - In: Journal of nonprofit & public sector marketing 32 (2020) 3, pp. 286-311

Persistent link: https://www.econbiz.de/10012259288

Illuminating centralized users in the social media ego network of two national sport organizations

Naraine, Michael L.; Parent, Milena M. - In: Journal of sport management : the official journal of … 30 (2016) 6, pp. 689-701

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Global cause awareness : tracking awareness through electronic word of mouth

Davis, Lenita; Rountree, Melissa Markley; Davis, Jullet A. - In: Journal of nonprofit & public sector marketing 28 (2016) 3, pp. 252-272

Persistent link: https://www.econbiz.de/10011591276

The social network? : nonprofit constituent engagement through social media

Smith, Jamie N. - In: Journal of nonprofit & public sector marketing 30 (2018) 3, pp. 294-316

Persistent link: https://www.econbiz.de/10011917355

Determinants of voluntary organizations' attention on Facebook : the case of Norwegian voluntary organizations

Enjolras, Bernard - In: Nonprofit and voluntary sector quarterly : journal of … 52 (2023) 5, pp. 1308-1330

Persistent link: https://www.econbiz.de/10014384426

Revenue sources matter to nonprofit communication? : an examination of museum communication and social media engagement

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Jack of all trades, master of everything? : competing routes of consumer responses toward multiple product categories endorsements by fashion influencers

Aritejo, Bayu Aji; Paramita, Widya; Nugroho, Sahid Susilo - In: Journal of global fashion marketing : JGfM 15 (2024) 3, pp. 382-396

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Capturing, analyzing, and managing word-of-mouth in the digital marketplace

Rathore, Sumangla (ed.); Panwar, Avinash (ed.) - 2016

"This book explores the way the new channels and platforms emerging from the Internet use and how they affect our everyday interactions, particularly as they relate to meaning, growth, and recent trends, practices, issues, and challenges surrounding the world of modern marketing"--

Persistent link: https://www.econbiz.de/10011375482

Egyptian consumers' perception of social media as health information source

Adel, Riham - In: Journal of management research 7 (2015) 4, pp. 267-285

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Social media and hospital brands : a field study in Turkey

Güzel, Alper; Tengilimoglu, Dilaver; Ekiyor, Aykut - In: Journal of economics & management 22 (2015) 4, pp. 16-31

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