Improving fundraising efficiency in small and medium sized non-profit organizations using online solutions
Kabil Nageswarakurukkal, Paulo Gonçalves, and Mohammad Moshtari
| Year of publication: |
2020
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|---|---|
| Authors: | Nageswarakurukkal, Kabil ; Gonçalves, Paulo ; Moshtari, Mohammad |
| Published in: |
Journal of nonprofit & public sector marketing. - Philadelphia, Pa. : Routledge, Taylor & Francis Group, ISSN 1540-6997, ZDB-ID 2069730-2. - Vol. 32.2020, 3, p. 286-311
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| Subject: | Digital fund-raising | donor relationships | fund-raising | information technology | nonprofit organizations | social media | Switzerland | Nonprofit-Organisation | Nonprofit organization | Fundraising | Social Web | Social web | Schweiz | KMU | SME | Nonprofit-Marketing | Nonprofit marketing | Informationstechnik | Information technology | Online-Marketing | Internet marketing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10495142.2019.1589627 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012259288