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Antecedents of trust in product review blogs and their impact on users' behavioral intentions

Raposo Junior, Antonio Eliezer; Mainardes, Emerson Wagner; … - In: The international review of retail, distribution and … 32 (2022) 3, pp. 266-292

Persistent link: https://www.econbiz.de/10013274269

Policy role of social media in developing public trust : twitter communication with government leadrs

Park, Min Jae; Kang, Dongsuk; Rho, Jae Jeung; Lee, Duk Hee - In: Public management review 18 (2016) 9, pp. 1265-1288

Persistent link: https://www.econbiz.de/10011607252

Capturing, analyzing, and managing word-of-mouth in the digital marketplace

Rathore, Sumangla (ed.); Panwar, Avinash (ed.) - 2016

"This book explores the way the new channels and platforms emerging from the Internet use and how they affect our everyday interactions, particularly as they relate to meaning, growth, and recent trends, practices, issues, and challenges surrounding the world of modern marketing"--Provided by...

Persistent link: https://www.econbiz.de/10011728344

Does social capital matter on social media? : an examination into negative e-WOM toward competing brands

Jun, Jinhyun; Kim, Jaewook; Tang, Liang - In: Journal of hospitality marketing & management 26 (2017) 4, pp. 378-394

Persistent link: https://www.econbiz.de/10011707123

Social media marketing and brand loyalty : analyzing the mediating role of brand trust

Srivastava, Praveen Ranjan; Gupta, S. L.; Mishra, Niraj; … - In: Thailand and the world economy 40 (2022) 3, pp. 55-68

. The study has investigated the mediating role of Brand Trust (BT) in the relationship between Social Media Marketing (SMM …

Persistent link: https://www.econbiz.de/10013440397

Fostering consumer-brand relationships through social media brand communities

Santos, Zélia Raposo; Coelho, Pedro Simões; Rita, Paulo - In: Journal of marketing communications 28 (2022) 7, pp. 768-798

Persistent link: https://www.econbiz.de/10013493043

Drivers of social commerce usage : a multi-group analysis comparing Facebook and Instagram

Ventre, Iván; Mollá Descals, Alejandro; Frasquet … - In: Economic research 34 (2021) 1,1, pp. 570-589

Persistent link: https://www.econbiz.de/10013341660

Impact of social media brand blunders on brand trust and brand liking

Hayran, Ceren; Ceylan, Melis - In: International journal of market research 65 (2023) 4, pp. 466-483

Persistent link: https://www.econbiz.de/10014322092

Fighting negative rumors with trust-based rumor-refutation strategy

Kim, Hyejin; Khan, Euna Mehnaz; Huh, Jisu; Srivastava, … - In: Journal of marketing communications 29 (2023) 7, pp. 676-700

Persistent link: https://www.econbiz.de/10014414322

A new perspective of e-trust in the era of social media : insights from customer satisfaction data

Ramanathan, Usha; Williams, Nigel L.; Zhang, Michael; … - In: IEEE transactions on engineering management : EM 69 (2022) 4, pp. 1417-1431

Persistent link: https://www.econbiz.de/10013356954

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