A new perspective of e-trust in the era of social media : insights from customer satisfaction data
Usha Ramanathan, Nigel L. Williams, Michael Zhang, Punyachalee Sa-nguanjin, Jose Arturo Garza-Reyes and Lilian Adriana Borges
| Year of publication: |
2022
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| Authors: | Ramanathan, Usha ; Williams, Nigel L. ; Zhang, Michael ; Sa-nguanjin, Punyachalee ; Garza-Reyes, Jose Arturo ; Borges, Lilian Adriana |
| Published in: |
IEEE transactions on engineering management : EM. - New York, NY : IEEE, ISSN 0018-9391, ZDB-ID 160438-7. - Vol. 69.2022, 4, p. 1417-1431
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| Subject: | Customer satisfaction | e-safety | online trust | social media | structural equation modeling (SEM) | Social Web | Social web | Kundenzufriedenheit | Beziehungsmarketing | Relationship marketing | Vertrauen | Confidence | Strukturgleichungsmodell | Structural equation model | Online-Marketing | Internet marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1109/TEM.2020.2985379 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013356954