Horng, Jeou-Shyan; Chih-Hsing (Sam) Liu; Chiu, Hsin-Yu; … - In: The Service Industries Journal 32 (2012) 16, pp. 2607-2621
Brand equity is becoming increasingly important, and research has started to examine the brand equity of tourist destinations. However, little research has studied the inter-relationship between the dimensions of brand equity in culinary tourism. The purpose of this study is to examine the roles...