orientation in China, as the basis for providing a context‐specific explanation of market orientation. Design …

Purpose – To examine the state of health of branding in China, focusing on the performance of major Chinese enterprises … China, discusses the transition from price competition to branding in the domestic market, and explains the role of … by taken by six of China's biggest brands. Findings – Modern Chinese companies are large and successful as manufacturers …

Purpose – To provide an objective assessment of the current and future potential of China as an environment for the … variables and future trends were inferred from the re‐assembled data. Findings – The online market in China is growing rapidly …

consumer behaviour and management practices between China and the West, all from the perspective of market entry by … short term. Originality/value – The authors' expert view of the current situation fro multinationals in China adds a useful …

Purpose – To investigate buyer attitudes and behaviour with respect to pirated products, in China, and to present … for their distinctive characteristics, cannot be considered representative collectively of the whole of China. Caution is … and tactics available to planners concerned to counter erosion of their market share in China by the producers and …

management of corporate reputation in China, with particular reference to large‐scale social and economic change there since the … turn of the century, and to the role of government in the business sector in modern China. Design … – China remains a hierarchical, gūanxi ‐based society despite its rapid transition to a market‐led economy. Today …

Purpose – The purpose of this paper is to report an empirical study on children's buying behaviour in China, with a …

, expositions, parades, cultural events) in Macau, China. Design/methodology/approach – Data were collected through a survey of 322 …