The globalisation of Chinese brands
Year of publication: |
2006
|
---|---|
Authors: | Fan, Ying |
Published in: |
Marketing Intelligence & Planning. - Emerald Group Publishing Limited, ISSN 1758-8049, ZDB-ID 2023533-1. - Vol. 24.2006, 4, p. 365-379
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Brands | International marketing | Globalization | China |
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