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1
Effective online engagement strategies through gamification : a systematic literature review and a future research agenda
Jayawardena, Nirma Sadamali
;
Ross, Mitchell
;
Quach, Sara
; …
- In:
Journal of global information management
30
(
2022
)
5
,
pp. 1-25
Persistent link: https://www.econbiz.de/10012799517
Saved in:
2
Gamification and gigification : a multidimensional theoretical approach
Behl, Abhishek
;
Jayawardena, Nirma Sadamali
;
Ishizaka, …
- In:
Journal of business research : JBR
139
(
2022
),
pp. 1378-1393
Persistent link: https://www.econbiz.de/10013194439
Saved in:
3
Gamification and neuromarketing : a unified approach for improving user experience
Behl, Abhishek
;
Jayawardena, Nirma Sadamali
;
Shankar, Amit
- In:
Journal of consumer behaviour
23
(
2024
)
1
,
pp. 218-228
Persistent link: https://www.econbiz.de/10014468184
Saved in:
4
A conceptual framework to measure operational efficiency of apparel industry in emerging economies
Jayawardena, Nirma Sadamali
- In:
International journal of services and operations …
37
(
2020
)
4
,
pp. 567-580
Persistent link: https://www.econbiz.de/10012522197
Saved in:
5
The impact of extrinsic and intrinsic rewarding system on employee motivation in the context of Sri Lankan apparel sector
Jayawardena, Nirma Sadamali
;
Jayawardena, Darshana
- In:
International journal of business excellence : IJBEX
20
(
2020
)
1
,
pp. 51-69
Persistent link: https://www.econbiz.de/10012168759
Saved in:
6
Gamification and e-learning for young learners : a systematic literature review, bibliometric analysis, and future research agenda
Behl, Abhishek
;
Jayawardena, Nirma Sadamali
;
Pereira, Vijay
- In:
Technological forecasting & social change : an …
176
(
2022
),
pp. 1-24
Persistent link: https://www.econbiz.de/10013337350
Saved in:
7
An investigation of visual comprehension in memory for 360-degree video advertisements amongst adolescents
Jayawardena, Nirma Sadamali
;
Ross, Mitchell
;
Quach, Sara
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
7
,
pp. 1789-1812
Persistent link: https://www.econbiz.de/10014315899
Saved in:
8
Investigating the revised international marketing strategies during COVID-19 based on resources and capabilities of the firms : a mixed method approach
Behl, Abhishek
;
Jayawardena, Nirma Sadamali
;
Nigam, Achint
- In:
Journal of business research : JBR
158
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014281062
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9
"The persuasion effects of virtual reality (VR) and augmented reality (AR) video advertisements : a conceptual review"
Jayawardena, Nirma Sadamali
;
Thaichon, Park
;
Quach, Sara
; …
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014293927
Saved in:
10
Identifying factors influencing purchase intention of sustainable luxury retailing products
Lavuri, Rambabu
;
Kaul, Dimple
;
Mohan, Geetha
; …
- In:
International journal of retail and distribution management
52
(
2024
)
2
,
pp. 259-275
Persistent link: https://www.econbiz.de/10014484397
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