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Zur Intensivierung der Anzeigenwirkung : Ein Beitr. zur qualitativen Zeitschriftenbetrachtung
1958
Persistent link: https://www.econbiz.de/10000531155
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The advertising handbook
Brierley, Sean - 1995 - 1. publ.
Persistent link: https://www.econbiz.de/10000532537
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Newspaper advertising and promotion
McClure, Leslie Willard - 1950
Persistent link: https://www.econbiz.de/10000674735
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Printing and promotion handbook : How to plan, produce, and use printing, advertising, and direct mail
Melcher, Daniel (ed.); Larrick, Nancy (contributor) - 1949
Persistent link: https://www.econbiz.de/10000567135
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The remembering and forgetting of advertising
Zielske, Hubert A. - In: Journal of marketing 23 (1959), pp. 239-243
Persistent link: https://www.econbiz.de/10003713860
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Die Werbeträgerauswahl für industrielle Fachwewrbung
Muenster, Hans A. - In: Absatzwirtschaft, (pp. 325-347). 1964
Persistent link: https://www.econbiz.de/10003636955
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National magazines as advertising media : prep. by Research Department
1947
Persistent link: https://www.econbiz.de/10003638233