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This book consists of a series of articles that present novel trends in horticulture marketing and some of the key supply chain management issues for the horticulture industry across a wide range of geographical regions.
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Value chain development (VCD) has become a popular policy instrument to help farmers in developing countries access markets. While VCD initiated by the private sector has received much attention in the literature, there is yet little research on public-led VCD. This paper pro-vides a...
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