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Kaiser, Harry M.
67
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55
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55
Pelsmacker, Patrick de
52
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46
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45
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44
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44
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43
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43
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42
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39
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39
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38
Bruhn, Manfred
37
Kind, Hans Jarle
37
Septianto, Felix
37
Kuchler, Theresa
36
Stroebel, Johannes
36
Wilbur, Kenneth C.
36
Law, Chun Hung Roberts
35
Loureiro, Sandra Maria Correia
35
Gierl, Heribert
34
Tan, Yong
34
Dahlén, Micael
32
Peitz, Martin
32
Bailey, Michael
31
Budzinski, Oliver
31
Esch, Franz-Rudolf
31
Füller, Johann
31
Ozuem, Wilson
31
Pitt, Leyland F.
31
Rosengren, Sara
31
Stephen, Andrew T.
31
Dens, Nathalie
30
Filieri, Raffaele
30
Kollmann, Tobias
30
Yoon, Sukki
30
Bauer, Hans H.
29
Huh, Jisu
29
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American Marketing Association
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9
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7
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306
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277
International journal of advertising : the review of marketing communications
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Technological forecasting & social change : an international journal
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Journal of marketing communications
260
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
249
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241
Management science : journal of the Institute for Operations Research and the Management Sciences
215
Information systems research : ISR
209
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203
International journal of hospitality management
201
Psychology & marketing
199
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197
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
193
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
193
Tourism management : research, policies, practice
188
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
162
European Journal of Marketing
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Journal of Consumer Marketing
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Springer eBook Collection
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139
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133
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128
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126
Journal of travel and tourism marketing
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ECONIS (ZBW)
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44841
Der Saarbruecker Aktivierungs-Test : (SAT); ein Verfahren zur objektiven Beurteilung von Konsumgüteranzeigen
Keitz, Wolfgang von
-
1981
Persistent link: https://www.econbiz.de/10013331873
Saved in:
44842
Der Informationsbedarf im Bereich Verkaufsförderungswirkungen : Ergebnisse e. Umfrage bei Industrie-, Handels- u. Beratungsunternehmen
Deutsch, Wilhelm
-
1982
Persistent link: https://www.econbiz.de/10013416048
Saved in:
44843
Prozessstandardisierung als strategischer Ansatzpunkt eines Global-Marketing
Kreutzer, Ralf T.
-
1986
Persistent link: https://www.econbiz.de/10013416060
Saved in:
44844
Die Verwendung computergestützter Modelle der Werbeerfolgskontrolle und -prognose in der Unternehmenspraxis : Ergebnisse einer empirischen Untersuchung
Fritz, Thomas
-
1987
Persistent link: https://www.econbiz.de/10013416632
Saved in:
44845
Mass
advertising
as social forecast : a method for futures research
Fowles, Jib
-
1976
Persistent link: https://www.econbiz.de/10013537930
Saved in:
44846
Mass media, freedom of speech, and
advertising
: a study in communication law
Rohrer, Daniel Morgan
-
1979
Persistent link: https://www.econbiz.de/10013537965
Saved in:
44847
Advertising
's role in society
Wright, John Sherman
;
Mertes, John E.
-
1974
Persistent link: https://www.econbiz.de/10013537976
Saved in:
44848
The
advertising
controversy : evidence on the economic effects of
advertising
Albion, Mark S.
;
Farris, Paul W.
-
1981
Persistent link: https://www.econbiz.de/10013539677
Saved in:
44849
KI-basierte Ökosysteme : ein Blick in Wirtschaft und Marketing von Morgen
Bünte, Claudia
- In:
Transfer : Zeitschrift für Kommunikation und …
68
(
2022
)
3
,
pp. 26-30
Persistent link: https://www.econbiz.de/10013473644
Saved in:
44850
A managerial introduction to marketing
Staudt, Thomas A.
;
Taylor, Donald A.
;
Bowersox, Donald J.
-
1976
-
3. ed.
Persistent link: https://www.econbiz.de/10013474862
Saved in:
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