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Purpose: Booking intention in the hotel context has motivated the interest of researchers in recent decades. However, research in this field is fragmented and its understanding presents gaps. The aim of this paper is to identify current trends in booking intention research and to recommend...
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Purpose: The purpose of this paper is to examine how the categorization of a football player influences the evaluations of a football team among participants from Mexico and to test for the moderating role of need for closure. In order to test the hypotheses, the authors conduct two...
Persistent link: https://www.econbiz.de/10012072071
Purpose: The purpose of this study is to focus on analyzing the role of music subcultures in the communication and promotion of conspicuous consumption practices. The object of study is the “altered movement” as the music style of the drug subculture in Mexico. Design/methodology/approach:...
Persistent link: https://www.econbiz.de/10012186373
In three studies, we examined the effect of experiential purchases on nostalgia by influencing the construal of experiential purchases as more meaningful life moments than their material counterparts. In study 1 and 2, participants were randomly assigned to an experiential or a material purchase...
Persistent link: https://www.econbiz.de/10012657368
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In three studies, we examined the effect of experiential purchases on nostalgia by influencing the construal of experiential purchases as more meaningful life moments than their material counterparts. In study 1 and 2, participants were randomly assigned to an experiential or a material purchase...
Persistent link: https://www.econbiz.de/10012649510