The main aim of the study is to examine the differences in the use of the marketing tools in the management of small and medium-sized enterprises in the Visegrád Group (V4) countries. The research was carried out via questionnaires, which were distributed to small and medium-sized firms in...

For any business to grow and prosper, managers must be able to anticipate, recognise and deal with change in the internal and external environment. This paper examines the relationship between the external environment and strategy implementation process taking into account two perspectives of...

Green marketing examines the symbiotic role played by marketing in ensuring sustainable business, exploring issues concerning the environment and the way strategic decisions can influence it. At present, the environmental issues concern more and more the competitive approach any organization can...

This paper examines the relationship between airline profitability and market share in the context of contemporary strategic business theory.The paper provides a general overview of the business environment in which airlines operate, provides some of the organizational goals airlines pursue, and...

This paper extends the work of Cecere et al. (Appl. Econ., 49(57): 5802-5813, 2017) and explores the antecedents of backers' decision to invest in projects from eight categories on a reward-based crowdfunding platform in China. We extract data from 2011 to 2016 from the pioneer Chinese...

This paper examines the relationship between airline profitability and market share in the context of contemporary strategic business theory. The paper provides a general overview of the business environment in which airlines operate, provides some of the organizational goals airlines pursue,...

Mergers and acquisitions have become essential strengths of the firm strategy. The process perspective aims for best value creation during the integration process. Applied to symbiotic case studies,the proposed research is to study the contribution of management accounting to the process...

This is an analysis on management skills and capabilities that should be taken into account in the family business internationalising procedure. Also the importance of IT is studied in facilitating such a procedure. Family business problimatics is also mentioned, as well as its...

In this paper we investigate the ways in which new forms of organization enabled by digital technologies such as crowdsourcing and digital marketplaces are allowing firms to circumvent and defy traditional knowledge constraints. This is part of the broader question of when and why these forms of...

This paper analyzed the relationship between financial education, financial inclusion, firm formation (duration), risk management, innovation and firm performance, within the context of the economic turbulence created by COVID-19 pandemic. Using a SEM approach, results showed that financial...