Showing 201 - 210 of 31,907
It is often argued that in competitive markets a firm expands its product line to benefit at the expense of its competitor: more products enable a firm to attract higher demand and/or charge higher prices to earn more profits. We show that these conclusions may be reversed, even without market...
Persistent link: https://www.econbiz.de/10014039390
, consumers can choose from an array of diverse components (and brands) to include within a system leading to a high degree of mix … systems market and to differing degrees of effort needed on the part of consumers to attend to price changes and reassess … their consumption choices. This underlies differences in consumers’ rational inattention to price changes across different …
Persistent link: https://www.econbiz.de/10014041348
This paper draws concepts from the book The Mind Share Market: The Power of an Alternative Currency, by the same author. It expands the foundational definition of its predecessor "Freemium: Attributes of an Emerging Business Model" and focuses on the challenges of the model while introducing...
Persistent link: https://www.econbiz.de/10014042034
This study investigates market orientation's dimensions (i.e., customer orientation, competitor orientation and technological orientation) as antecedents to radical innovation in an application to the pharmaceutical industry. Numerous researchers in strategic orientation literature have...
Persistent link: https://www.econbiz.de/10014107969
Data protection and privacy rights afforded to consumers by General Data Protection Regulation (GDPR) have presented a …. Specifically, GDPR affords consumers the right to not share any data or get past data erased and get a fresh start with the firm …. Using a simple analytical model that captures the benefits of data sharing and the privacy concerns for the consumers, we …
Persistent link: https://www.econbiz.de/10014095511
A considerable body of literature has studied the idea of producing and marketing customized goods and services according to individual customer needs, addressing the growing importance of strategies like mass customization or personalization in business practice. However, customization research...
Persistent link: https://www.econbiz.de/10014095807
There has been increasing interest in understanding how firms undertake non-price adjustment activities, especially in situations where prices may be rigid despite changes in market conditions. Using scanner price data for over 4,500 different food products from a large US supermarket chain, we...
Persistent link: https://www.econbiz.de/10014026412
Customer segmentation has virtually unlimited potential as a tool that can guide firms toward more effective ways to market products and develop new ones. As a conceptual introduction to this topic, we study how an innovative multi-national firm (Migros Turk) has developed an effective set of...
Persistent link: https://www.econbiz.de/10014026878
In a world where the competitiveness is the commune important value for all the firms, customers' choices and price are affecting deeply the firms and the industry. Price is not independent of the cost. Costing is also playing a major role in determining the valuable price for the market demand....
Persistent link: https://www.econbiz.de/10014027607
The role of customer value has been largely recognized over time by the firms as an instrument towards stimulating market share and profit optimization. The customer values for a new product of firm in competitive markets are shaped more by habits, reinforcement effects, and situational...
Persistent link: https://www.econbiz.de/10014027650