Approaches to Customer Segmentation
Year of publication: |
2012
|
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Authors: | Cooil, Bruce ; Aksoy, Lerzan ; Keiningham, Timothy L. |
Publisher: |
[S.l.] : SSRN |
Subject: | Zielgruppe | Target group | Beziehungsmarketing | Relationship marketing | Clusteranalyse | Cluster analysis | Internationales Marketing | International marketing | Regressionsanalyse | Regression analysis | Multinationales Unternehmen | Transnational corporation |
Extent: | 1 Online-Ressource (41 p) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Journal of Relationship Marketing, 2007 |
Classification: | C30 - Econometric Methods: Multiple/Simultaneous Equation Models. General ; M21 - Business Economics ; M30 - Marketing and Advertising. General ; M31 - Marketing ; M37 - Advertising |
Source: | ECONIS - Online Catalogue of the ZBW |
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