Similar Search Results

Marketing automation and the scope of marketers' heuristics

Guercini, Simone - In: Management decision 61 (2023) 13, pp. 295-320

Persistent link: https://www.econbiz.de/10014448300

Rise of the machines : a critical consideration of automated leadership decision making in organizations

Parry, Ken; Cohen, Michael; Bhattacharya, Sukanto - In: Group & organization management : an international journal 41 (2016) 5, pp. 571-594

Persistent link: https://www.econbiz.de/10011606077

Decision augmentation and automation with artificial intelligence : threat or opportunity for managers?

Leyer, Michael; Schneider, Sabrina - In: Business horizons 64 (2021) 5, pp. 711-724

Persistent link: https://www.econbiz.de/10012990363

AI governance in the public sector : three tales from the frontiers of automated decision-making in democratic settings

Kuziemski, Maciej; Misuraca, Gianluca - In: Telecommunications policy : the international journal … 44 (2020) 6, pp. 1-13

Persistent link: https://www.econbiz.de/10012543176

Barriers to adopting automated organisational decision-making through the use of artificial intelligence

Booyse, Dawid; Scheepers, Caren Brenda - In: Management research review 47 (2024) 1, pp. 64-85

Persistent link: https://www.econbiz.de/10014465584

Revolutionised technologies for marketing : theoretical review with focus on artificial intelligence

Peyravi, Bahman; Nekrošienė, Julija; Lobanova, Liudmila - In: Verslas : teorija ir praktika : Vilniaus Gedimino … 21 (2020) 2, pp. 827-834

personalisation, marketing automation, neuromarketing, viral marketing, voice recognition, and conversion optimisation, and thus … revolution and digital marketing have created a shrinking force on mass media advertising. They have formed the backbone of …, Artificial Intelligence (AI) has risen as the phenomenon in marketing activities. Theoretical analysis of relevant researches on …

Persistent link: https://www.econbiz.de/10012503258

Marketing and Sales Automation : Basics, Implementation, and Applications

Hannig, Uwe (ed.); Seebacher, Uwe G. (ed.) - 2023

Introduction -- Part 1: Digital Transformation in Marketing and Sales -- Automation of Repetitive Processes in … Marketing and Sales -- Roadmap to Marketing Automation -- Dovetailing of Marketing and Sales Automation -- CRM, CXM and … Marketing Automation -- Marketing Automation changes Sales -- Automation and Social Selling -- From 0 to 5-digit-profit in 10 …