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Can't buy me love ... or can i? : social capital attainment through conspicuous consumption in virtual environments

Hinz, Oliver; Spann, Martin; Hann, Il-Horn - In: Information systems research : ISR 26 (2015) 4, pp. 859-870

Persistent link: https://www.econbiz.de/10011420860

Consumer search behavior on the mobile internet : an empirical analysis

Daurer, Stephan; Molitor, Dominik; Spann, Martin; … - 2015

Persistent link: https://www.econbiz.de/10011284737

Delegating pricing power to customers : pay what you want or name your own price

Krämer, Marius-Florentin; Schmidt, Klaus M.; Spann, Martin - 2015

Persistent link: https://www.econbiz.de/10011289185

Delegating pricing power to customers : pay what you want or name your own price?

Krämer, Marius-Florentin; Schmidt, Klaus M.; Spann, Martin - 2015

Pay What You Want (PWYW) and Name Your Own Price (NYOP) are customerdriven pricing mechanisms that give customers (some) pricing power. Both have been used in service industries with high fixed capacity costs in order to appeal to additional customers by reducing prices without setting a...

Persistent link: https://www.econbiz.de/10010530590

Interview mit Jörg Lübcke zum Thema "Digitalisierung der Geschäftsmodelle in der Medienindustrie"

Lübcke, Jörg; Spann, Martin - In: Wirtschaftsinformatik : WI ; Organ der Fachbereichs … 55 (2013) 3, pp. 197-199

Persistent link: https://www.econbiz.de/10009751833

Wirtschaftsinformatik und Marketing

Spann, Martin; Hinz, Oliver; Ramachandran, Vandana - In: Wirtschaftsinformatik : WI ; Organ der Fachbereichs … 55 (2013) 3, pp. 119-120

Persistent link: https://www.econbiz.de/10009751845

Dual effect-based market segmentation and price optimization

Theysohn, Sven; Klein, Kristina; Völckner, Franziska; … - In: Journal of business research : JBR 66 (2013) 4, pp. 480-488

Persistent link: https://www.econbiz.de/10009724777

Dual effect-based market segmentation and price optimization

Theyson, Sven; Klein, Kristina; Spann, Martin; … - In: Essays on the effects of brand names and prices on …. 2012

Persistent link: https://www.econbiz.de/10009659912

Digitalisierung und Konvergenz von Online- und Offline-Welt : Einfluss der mobilen Internetsuche auf das Kaufverhalten

Daurer, Stephan; Molitor, Dominik; Spann, Martin - In: Digitalisierung der Unternehmen, (pp. 3-23). 2012

Persistent link: https://www.econbiz.de/10009622578

Pricing of flexible products

Mang, Stefan; Post, David; Spann, Martin - In: Review of managerial science 6 (2012) 4, pp. 361-374

Persistent link: https://www.econbiz.de/10009629758