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Moderating role of education and gender on the effects of celebrity endorsement on strength, uniqueness, and favourability in brand association: evidence from India

Saini, Aarti; Parayitam, Satyanarayana - In: Asia-Pacific journal of management research and innovation 16 (2020) 4, pp. 287-308

Persistent link: https://www.econbiz.de/10012586865

The relationship between attraction, perception of service, opportunities and tourist satisfaction in backwater tourism in Alappuzha district of Kerala in India

Joseph, Legy Clara; Soundararajan, Vasanthi; Parayitam, … - In: Tourism and hospitality research : THR 22 (2022) 3, pp. 314-335

Persistent link: https://www.econbiz.de/10013257546

The effects of psychological contract violation on Chinese executives

Bao, Yonggijan; Olson, Bradley; Parayitam, Satyanarayana; … - In: Society and HRM in China, (pp. 151-170). 2012

Persistent link: https://www.econbiz.de/10009542318

Perceived risk as a moderator in the relationship between perception of celebrity endorsement and buying behavior : evidence from rural consumers of India

Parayitam, Satyanarayana; Kakumani, Lavanyalatha; … - In: Journal of marketing theory and practice : JMTP 28 (2020) 4, pp. 521-540

Persistent link: https://www.econbiz.de/10012483488

The effect of brand awareness and use, product awareness and use on brand and product satisfaction : a study of Ayurveda products from India

Rama Chandran, Suganya; Rangarai, Hamsalakshmi; … - In: Asia-Pacific journal of management research and innovation 16 (2020) 2, pp. 103-121

Persistent link: https://www.econbiz.de/10012241112

Agreement-seeking behavior, trust, and cognitive diversity in strategic decision making teams : process conflict as a moderator

Parayitam, Satyanarayana; Papenhausen, Chris - In: Journal of advances in management research : JAMR 13 (2016) 3, pp. 292-315

Persistent link: https://www.econbiz.de/10011634579

Online banking and customer satisfaction : evidence from India

Banu, A. Meharaj; Mohamed, N. Shaik; Parayitam, … - In: Asia-Pacific journal of management research and innovation 15 (2019) 1/2, pp. 68-80

Persistent link: https://www.econbiz.de/10012160599

Market entry barriers and firm performance : higher-order quadratic interaction effects of capital requirements and firm competence

Karakaya, Fahri; Parayitam, Satyanarayana - In: International journal of markets and business systems 3 (2018) 2, pp. 121-140

Persistent link: https://www.econbiz.de/10011869548

Managing aggression in organizations: what leaders must know

Olson, Bradley John; Nelson, Debra L.; Parayitam, … - In: Leadership & organization development journal 27 (2006) 5, pp. 384-398

Persistent link: https://www.econbiz.de/10007275358

Strategic decision making within Chinese firms: The effects of cognitive diversity and trust on decision outcomes

Olson, Bradley J.; Bao, Yongjian; Parayitam, Satyanarayana - In: Journal of World Business 42 (2007) 1, pp. 35-46

Basing the hypotheses on group process theory, the effects of cognitive diversity on commitment and decision quality were examined, as well as the moderating effects of cognition-based and affect-based trust on cognitive diversity and decision outcomes. Using a survey of 252 Mainland Chinese...

Persistent link: https://www.econbiz.de/10009201879