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Official online brand stores or online marketplaces? : exploring innovation in consumer intentions

Wang, Yu-Bing; Chen, Pin Yin - In: Journal of innovation & knowledge : JIK 9 (2024) 3, pp. 1-17

Official online stores and online marketplaces present distinct challenges and opportunities for retail brands, impacting their control over the customer experience, pricing, and brand presentation. Understanding consumer intentions in online channel selection is crucial, especially given the...

Persistent link: https://www.econbiz.de/10015075444

Beyond the first bite: understanding how online experience shapes user loyalty in the mobile food app market

Upadhyay, Yogesh; Baber, Ruturaj; Paul, Justin; Baber, … - In: Electronic commerce research 24 (2024) 2, pp. 799-823

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Factors influencing online platform engagement in fresh fruit e-commerce in China

Tang, Lin; Nuttawut Rojniruttikul - In: Corporate Practices: Policies, Methodologies, and …, (pp. 247-261). 2024

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An integrated model for customer's e-loyalty : evidence from online shopping in Vietnam

Ha Nam Khanh Giao; Bui Nhat Vuong - In: International journal of business information systems : … 45 (2024) 3, pp. 297-323

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Metaverse-retail service quality : a future framework for retail service quality in the 3D internet

Gadalla, Eman; Keeling, Kathy; Abosag, Ibrahim - In: Journal of marketing management : MM 29 (2013) 13/14, pp. 1493-1517

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Investigation of the technology effects of online travel media on virtual travel experience and behavioral intention

Choi, Youngjoon; Hickerson, Benjamin; Lee, Jin-soo - In: Journal of travel and tourism marketing 35 (2018) 3, pp. 320-335

Persistent link: https://www.econbiz.de/10011886095

Adoption of virtual try-on technology for online apparel shopping

Kim, Jiyeon; Forsythe, Sandra - In: Journal of interactive marketing : a quarterly … 22 (2008) 2, pp. 45-59

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The rise of the virtual reality (VR) marketplace : exploring the antecedents and consequences of consumer attitudes toward v-commerce

Luna-Nevarez, Cuauhtemoc; McGovern, Enda F. - In: Journal of internet commerce 20 (2021) 2, pp. 167-194

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Digital touch in sponsorship : getting closer to the brand through virtual reality

Petit, Olivia; Lorey, Thierry; Dosquet, Frédéric - In: International journal of consumer studies 47 (2023) 5, pp. 1758-1771

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Capturing college students on the web: analysis of clothing web site attributes

Seock, Yoo-Kyoulng; Norton, Marjorie J. T. - In: Journal of fashion marketing and management 11 (2007) 4, pp. 539-552

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