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Design of free-to-play mobile games for the competitive marketplace

Civelek, Ismail; Liu, Yipeng; Marston, Sean R. - In: International journal of electronic commerce : IJEC 22 (2018) 2, pp. 258-288

Persistent link: https://www.econbiz.de/10011856660

How avatars help enhancing self-image congruence

Unal, Sevtap; Dalgic, Tevfik; Akar, Ezgi - In: International journal of internet marketing and … 12 (2018) 4, pp. 374-395

Persistent link: https://www.econbiz.de/10012139709

Mind in eBay, body in Macy's : dual consciousness of virtuo-physical consumers and implications for marketers

Banerjee, Syagnik; Longstreet, Phil - In: Journal of research in interactive marketing : … 10 (2016) 4, pp. 288-304

Persistent link: https://www.econbiz.de/10011639154

I virtually try it ... I want it ! : virtual Fitting Room : a tool to increase on-line and off-line exploratory behavior, patronage and purchase intentions

Beck, Marie; Crié, Dominique - In: Journal of retailing and consumer services 40 (2018), pp. 279-286

Persistent link: https://www.econbiz.de/10011801986

Avatar-Mediated communication and social identification

Teng, Ching-I; Dennis, Alan; Dennis, Alexander S. - In: Journal of management information systems : JMIS 40 (2023) 4, pp. 1171-1201

Avatar-mediated communication (AMC), commonly used in online environments such as games and the emerging metaverse, is different from traditional computer-mediated communication in that it is a human-object-object-human relationship mediated by the individual's avatar and the avatar of the...

Persistent link: https://www.econbiz.de/10014582263

Virtual Consumption

Lehdonvirta, Vili - 2010

Millions of people are spending time and money on virtual goods: clothes for their characters in online hangouts, weapons for their fighters in massively-multiplayer games, and presents for their friends in social networking platforms. In this dissertation, I locate virtual goods as the latest...

Persistent link: https://www.econbiz.de/10014193925