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Supply chain management practices as a contemporary source of securing competitive advantage and organisational performance : evidence form the FMCGs of Pakistan
Gilal, Faheem Gul; Gilal, Rehman Gul; Zhang, Jian; … - In: International journal of information systems and change … 8 (2016) 3, pp. 246-267
Persistent link: https://www.econbiz.de/10011659825
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Beauty and the brands : the interplay of celebrity attractiveness, brand envy, and social comparison in shaping masstige brand passion in hospitality
Gilal, Rukhsana Gul; Gilal, Faheem Gul; Gilal, Naeem Gul - In: The journal of brand management : an international journal 31 (2024) 3, pp. 251-264
Persistent link: https://www.econbiz.de/10014583570
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Consumer e-waste disposal behaviour : a systematic review and research agenda
Gilal, Faheem Gul; Shah, Syed Mir Muhammad; Adeel, Sultan; … - In: International journal of consumer studies 46 (2022) 5, pp. 1785-1803
Persistent link: https://www.econbiz.de/10013411967
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The role of product design in shaping masstige brand passion : a masstige theory perspective
Gilal, Faheem Gul; Gilal, Naeem Gul; Shahid, Shadma; … - In: Journal of business research : JBR 152 (2022), pp. 487-504
Persistent link: https://www.econbiz.de/10013494007
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Do all brand CSR initiatives make consumers happy? : the role of CSR-brand (mis)fit and sense of relatedness
Gilal, Faheem Gul; Gilal, Naeem Gul; Martinez, Luis F.; … - In: The journal of product & brand management 32 (2023) 6, pp. 942-957
Persistent link: https://www.econbiz.de/10014315473
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Employee engagement and extra-role service behaviour in the retail banking industry : a moderated mediation model of job autonomy and job passion
Gilal, Faheem Gul; Ashraf, Zubaida; Gilal, Rukhsana Gul; … - In: International journal of information systems and change … 13 (2022) 1, pp. 73-92
Persistent link: https://www.econbiz.de/10014318654
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Brand passion : a systematic review and future research agenda
Gilal, Faheem Gul; Paul, Justin; Thomas, Asha; … - In: The journal of brand management : an international journal 30 (2023) 6, pp. 490-515
Persistent link: https://www.econbiz.de/10014447376
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Advancing basic psychological needs theory in marketing research
Gilal, Faheem Gul; Paul, Justin; Gilal, Rukhsana Gul; … - In: International journal of market research 65 (2023) 6, pp. 745-777
Persistent link: https://www.econbiz.de/10014427160
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Exploring determinants of consumer purchase intention of halal labelled food : marketing from the Islamic perspective
Gilal, Faheem Gul; Gopang, Aamir Ali; Gilal, Rukhsana Gul; … - In: International journal of technology, policy and … 22 (2022) 4, pp. 271-287
Persistent link: https://www.econbiz.de/10013483528
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How relatedness-supportive CSR enhances brand happiness : a relationship motivation theory perspective
Gilal, Faheem Gul; Gilal, Naeem Gul; Gilal, Rukhsana Gul; … - In: International journal of bank marketing 42 (2024) 2, pp. 226-257
Persistent link: https://www.econbiz.de/10014521085