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Purpose – The aims of the study are: to compare the environmental concern and scepticism levels of the participants and whether or not they display green purchase behaviour; to investigate the influence of environmental concern and scepticism on green purchase behaviour by utilizing the Theory...
Persistent link: https://www.econbiz.de/10014946329
Purpose – The purpose of this paper is to question whether companies follow a deliberate strategic internal pattern while responding to consumer complaints or they always offer consumers a fair redress. Design/methodology/approach – A complaint sample from consumers addressed to the main...
Persistent link: https://www.econbiz.de/10014946331
Purpose – The purpose of this paper is to examine brand familiarity, extrinsic attributes, self‐confidence, perceived quality and six dimensions of perceived risk for their effects on purchase intentions between the prototypical and me‐too brands of MP3 players. Design/methodology/approach...
Persistent link: https://www.econbiz.de/10014946347
middle class consumers’ evaluation and purchase intentions of high equity versus low equity Thai fashion labels of …
Persistent link: https://www.econbiz.de/10014946348
Purpose – The purpose of this paper is to examine the knowledge transfer processes of knowledge intensive business service firms by focusing on the knowledge for customer, which is the knowledge about the service provider's products and services, specifically “before‐sale” knowledge, and...
Persistent link: https://www.econbiz.de/10014946350
The factor congruency technique is introduced as a tool for cross‐cultural or comparative research efforts, where similarities and differences in the responses of subjects from different samples are investigated. A comparative study of store selection criteria of US and Turkish consumers is...
Persistent link: https://www.econbiz.de/10014946376
A sample of 217 Saudi children was surveyed to determine the impact of television commercials on their purchase behaviour. Reports the results of this survey, broken down by gender and discusses their implications. Offers suggestions for future research.
Persistent link: https://www.econbiz.de/10014946421
reasons for attendance and non‐attendance among different social groups, based on culture, motivation, and attitude. Finally …
Persistent link: https://www.econbiz.de/10014946449
Identifies and analyses various mechanisms designed to inform, persuade, remind, and influence consumers in relation to their attitudinal and consumption needs. Technological developments, media and message proliferation and clutter, and increasingly accessible media vehicles on the one hand,...
Persistent link: https://www.econbiz.de/10014946450
By using the conceptual framework of shopping deliberateness paradigm, investigates prospects for the adoption of supermarkets in Saudi Arabia. Results raise some questions on the efficacy of deliberate shopping behaviour as a correlate of supermarket adoption.
Persistent link: https://www.econbiz.de/10014946452