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Posavac, Steven S.; Posavac, Heidi D.; Gaffney, Donald R.; … - 2023

This article promotes the development of clinical consumer psychology; the study of how dysfunctional and maladaptive cognitive and behavioral processes interact with individuals' consumer experience and behaviors. The article is organized around three primary discussion points: (a) A definition...

Persistent link: https://www.econbiz.de/10014359676

As good as new : embarrassment and consumers' preference for used versus new products

Wu, Ruomeng; Gaffney, Donald R.; Kardes, Frank R.; Li, … - In: Journal of international consumer marketing 36 (2024) 4, pp. 320-335

Persistent link: https://www.econbiz.de/10014575071

Consumer inference

Kardes, Frank R.; Posavac, Steven S.; Cronley, Maria L.; … - In: Handbook of consumer psychology, (pp. 165-191). 2008

Persistent link: https://www.econbiz.de/10003716163

Focus induced tunnel vision in managerial judgment and decision making : the peril and the antidote

Posavac, Steven S.; Kardes, Frank R.; Brakus, J. Joško - In: Organizational behavior and human decision processes : … 113 (2010) 2, pp. 102-111

Persistent link: https://www.econbiz.de/10008668742

Profits and halos : the role of firm profitability information in consumer inference

Posavac, Steven S.; Herzenstein, Michal; Kardes, Frank R.; … - In: Journal of consumer psychology : JCP : the official … 20 (2010) 3, pp. 327-337

Persistent link: https://www.econbiz.de/10008658288

Three essential analytical techniques for the behavioral marketing researcher : median splits, mean-centering, and mediation analysis

Iacobucci, Dawn; Popovich, Deidre L.; Bakamitsos, … - 2015

Persistent link: https://www.econbiz.de/10011498139

Toward a more nuanced understanding of the statistical properties of a median split

Iacobucci, Dawn; Posavac, Steven S.; Kardes, Frank R.; … - In: Journal of consumer psychology : JCP : the official … 25 (2015) 4, pp. 652-665

Persistent link: https://www.econbiz.de/10011411590

The median split : robust, refined, and revived

Iacobucci, Dawn; Posavac, Steven S.; Kardes, Frank R.; … - In: Journal of consumer psychology : JCP : the official … 25 (2015) 4, pp. 690-704

Persistent link: https://www.econbiz.de/10011411596

Implications of selective processing for marketing managers

Posavac, Steven S.; Fitzsimons, Gavan J.; Kardes, Frank R. - In: Applying social cognition to consumer-focused strategy …, (pp. 37-51). 2005

Persistent link: https://www.econbiz.de/10003113303

Using implementation intensions to increase new product consumption : a field experiment

Kardes, Frank R.; Cronley, Maria L.; Posavac, Steven S. - In: Applying social cognition to consumer-focused strategy …, (pp. 219-233). 2005

Persistent link: https://www.econbiz.de/10003113335

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