Konhäusner, Peter; Shang, Bing; Dabija, Dan Cristian - In: Journal of risk and financial management : JRFM 14 (2021) 2/49, pp. 1-19
-oriented perspective, managers of crowdfunding platforms, as well as project owners from Germany and China, will be better able to attract …As a dynamic way to raise funds for professional and private projects in recent years, crowdfunding has made tremendous … perspectives. We therefore approach the marketing mix adaptability of online crowdfunding platforms and its impact on campaign …