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When the green in green packaging backfires : gender effects and perceived masculinity of environmentally friendly products
Felix, Reto; González, Eva M.; Castaño, Raquel; … - In: International journal of consumer studies 46 (2022) 3, pp. 925-943
Persistent link: https://www.econbiz.de/10013177044
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Do green packages lead to misperceptions? : the influence of package colors on consumers’ perceptions of brands with environmental claims
Seo, Joon Yong; Scammon, Debra L. - In: Marketing letters : a journal of research in marketing 28 (2017) 3, pp. 357-369
Persistent link: https://www.econbiz.de/10011730644
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Countering negative country of manufacturing effects for bottled foods : how extrinsic product cues matter to consumers
Ku, Hsuan-Hsuan; Chen, Hsin-Yu - In: Journal of marketing management : JMM ; journal of the … 37 (2021) 13/14, pp. 1436-1457
Persistent link: https://www.econbiz.de/10012695288
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The determinants of green packaging that influence buyers’ willingness to pay a price premium
Singh, Gaganpreet; Pandey, Neeraj - In: Australasian marketing journal 26 (2018) 3, pp. 221-230
Persistent link: https://www.econbiz.de/10011954219
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Determinants of willingness to pay when purchasing sustainable products : a study from the shoe industry
Walcher, Dominik; Ihl, Christoph - In: Managing innovation in a global and digital world : …, (pp. 287-303). 2020
Persistent link: https://www.econbiz.de/10012222490
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Food waste : the role of date labels, package size, and product category
Wilson, Norbert L. W.; Rickard, Bradley J.; Saputo, Rachel - 2015
Persistent link: https://www.econbiz.de/10011344568
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Consumer preference for alternative milk packaging : the case of an inferred environmental attribute
Neill, Clinton L.; Williams, Ryan B. - In: Journal of agricultural and applied economics : JAEE 48 (2016) 3, pp. 241-256
Persistent link: https://www.econbiz.de/10011619843
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Willingness to pay for traditional ready-to-eat food packaging : examining the interplay between shape, font and slogan
Suci, Afred; Sri Maryanti; Hardi, Hardi; Sudiar, Nining - In: Asia Pacific journal of marketing and logistics 34 (2022) 8, pp. 1614-1633
Persistent link: https://www.econbiz.de/10013391121
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Investigating consumer preferences for sustainable packaging through a different behavioural approach : a random regret minimization application
Piracci, Giovanna; Boncinelli, Fabio; Casini, Leonardo - In: Environmental and resource economics 86 (2023) 1/2, pp. 1-27
Persistent link: https://www.econbiz.de/10014369603
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Influence of environmental characteristics of the consumers on their willingness to pay for green products : an empirical investigation
Khan, Mohammad Naved; Kirmani, Mohd Danish - In: International journal of social entrepreneurship and … 3 (2015) 5, pp. 374-386
Persistent link: https://www.econbiz.de/10011515591