Lacramioara, Fotache; Adrian, Micu; Gianita, Bleoju - In: Risk in Contemporary Economy (2013), pp. 273-279
advertising platform as unique, integrated, complex and very attractive tourism product promotion, fitted for the internal and … international tourism circuit. The active promotion of the specified territorial identity will launch a brand with an impact among … tourists by using marketing techniques and innovating technical means and prioritizing tourism as a principal vector of local …