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Zelensky to talk to the world, have led to the conclusion that the current concepts of media diplomacy, public diplomacy, and …
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of the TV Detective -- 4 Doing the TV Detective Tour -- PART II JAMES BOND -- 5 Media Pilgrimages into the World of James …
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Introduces the concepts and analytical frameworks of strategic and brand management, and illustrates how they can be adapted according to the characteristics of distinct media products. This book provides empirical examinations of broadcast, multichannel media, enhanced television, broadband...
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