Competitive strategy for media firms : strategic and brand management in changing media markets

Sylvia M. Chan-Olmsted

Introduces the concepts and analytical frameworks of strategic and brand management, and illustrates how they can be adapted according to the characteristics of distinct media products. This book provides empirical examinations of broadcast, multichannel media, enhanced television, broadband communications, and global media conglomerate markets

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Year of publication:	2005
Authors:	Chan-Olmsted, Sylvia M.
Publisher:	Mahwah, N.J : L. Erlbaum Associates
Subject:	Markenführung \| Brand management \| Wettbewerbsstrategie \| Competitive strategy \| Mediensektor \| Media industries \| Kommunikationsmedien \| Communication media \| Strategisches Management \| Strategic management \| Marketingmanagement \| Marketing management \| Welt \| World
Description of contents:	Table of Contents [gbv.de]

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Extent:	Online-Ressource (xiv, 242 p) ill 24 cm
Series:	LEA's communication series Routledge Communication Ser.
Type of publication:	Book / Working Paper
Language:	English
Notes:	Includes bibliographical references and indexes Contents; Preface; 1 Introduction: Enter the Arena of Strategic Media Management; 2 A Primer in Strategic Management for Media Firms; 3 A Primer in Corporate and International Strategy for Media Firms; 4 A Primer in Brand Management for Media Firms; 5 Strategy and Competition in the New Broadcast Industries; 6 Strategy and Competition in the Multichannel Media Industry; 7 Strategy and Competition in the Enhanced Television Market; 8 Strategy and Competition in the Broadband Communications Market; 9 Strategy and Competition of Global Media Conglomerates; 10 Conclusions; Author Index Subject Index Electronic reproduction; Available via World Wide Web
ISBN:	0-8058-4812-6 ; 978-0-8058-4812-0
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10012674772