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Antecedents of word of mouth behaviour among female grocery shoppers in Iran

Harris, Patricia; Khatami, Nasim Alsadat - In: Journal of Islamic Marketing 8 (2017) 1, pp. 2-15

Purpose The purpose of this paper is to report on research on the antecedents of word of mouth (WOM) behaviour among …

Persistent link: https://www.econbiz.de/10014878459

Parsing religiosity, guilt and materialism on consumer ethics

Bakar, Abou; Lee, Richard; Hazarina Hashim, Noor - In: Journal of Islamic Marketing 4 (2013) 3, pp. 232-244

two types of unethical behaviour (active and passive). Design/methodology/approach – A quasi-experimental approach … unethical behaviour (changing price tag), while the other ( n =123) answered a similar survey but regarding a passive unethical … behaviour (given and pocketing surplus change). This paper used projective technique to help reduce respondents' sensitiveness …

Persistent link: https://www.econbiz.de/10014878582

Credit cards preferences of Islamic and conventional credit card

Mohd Dali, Nuradli Ridzwan Shah; Yousafzai, Shumaila; … - In: Journal of Islamic Marketing 6 (2015) 1, pp. 72-94

Purpose – The main aim of this paper is to identify whether certain consumers behave irrationally when it comes to select banking products. This paper builds on one of the most significant banking products that is the credit card. Design/methodology/approach – This is an exploratory research...

Persistent link: https://www.econbiz.de/10014878650

Key cultural values underlying consumers’ buying behaviour: a study in an Iranian context

Karami, Masoud; Olfati, Omid; Dubinsky, Alan J. - In: Journal of Islamic Marketing 8 (2017) 2, pp. 289-308

. Cosmopolitanism was found to be the most influential value affecting consumer buying behaviour; faithfulness was the least important … and consumption in Iran. Therefore, future work should explore how cultural values influence their buying behaviour in …

Persistent link: https://www.econbiz.de/10014878719

Does cross‐border broadcast of foreign football change the demand pattern of domestic recreation?

Bankole, Abiodun S.; Olaniyan, Olanrewaju; Adetunji … - In: Journal of International Trade Law and Policy 11 (2012) 2, pp. 191-211

Purpose – The purpose of this paper is to estimate Nigeria's audiovisual services import demand using foreign football transmitted through digital satellite television (DSTV) as a case study. The major focus is on whether such imports effectively replace local recreation in watching domestic...

Persistent link: https://www.econbiz.de/10014879218

The new customer-facing technology: mobile and the constantly-connected consumer

Anne Coussement, Martha; J. Teague, Thomas - In: Journal of Hospitality and Tourism Technology 4 (2013) 2, pp. 177-187

the customer's greater power by comprehending the timing and duration of messages based on this mobile environment …

Persistent link: https://www.econbiz.de/10014874358

“Like” and “Check-in”: how hotels utilize Facebook as an effective marketing tool

Virginia Phelan, Kelly; Chen, Hsiang-Ting; Haney, Matthew - In: Journal of Hospitality and Tourism Technology 4 (2013) 2, pp. 134-154

Purpose – The purpose of this paper is to examine how effectively hotels are using Facebook as a marketing tool and how consumers are interacting with the property by measuring the number of fans, customer comments, and accuracy of information provided. Design/methodology/approach – This...

Persistent link: https://www.econbiz.de/10014874375

Determinants of customers' intention to use Islamic personal financing

Amin, Hanudin; Rahim Abdul Rahman, Abdul; Laison … - In: Journal of Islamic Accounting and Business Research 2 (2011) 1, pp. 22-42

Purpose – Islamic banking and finance is an emerging global industry founded on Islamic ethical precepts. Just as in the case of conventional banks, Islamic banks are expected to offer products that consider the needs of their customers. The present study investigates the effects of the...

Persistent link: https://www.econbiz.de/10014874389

User acceptance of hedonic versus utilitarian social networking web sites

Pillai, Anandan; Mukherjee, Jaydeep - In: Journal of Indian Business Research 3 (2011) 3, pp. 180-191

perceived enjoyment emerged as a significant mediator in the case of hedonic SNWs user acceptance phenomenon. Research …

Persistent link: https://www.econbiz.de/10014874934

Analysis of churn behavior of consumers in Indian telecom sector

Geetha, M.; Abitha Kumari, Jensolin - In: Journal of Indian Business Research 4 (2012) 1, pp. 24-35

Purpose – The purpose of this paper is to provide a detailed analysis of the usage pattern of non‐revenue earning customers (NREC) who cause revenue churn in the company and are susceptible to churn in the near future. These NREC customers were analyzed to discern a pattern in their usage...

Persistent link: https://www.econbiz.de/10014874940