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proposes a novel approach to sustainability by assessing employee behaviors at work. Virginie Francoeur holds a bachelor … research has appeared in Journal of Cleaner Production, Organization & Environment, Journal of Business Research and European … behavior for the environment. He has published 4 books, 1 essay, 15 book chapters and over 80 articles in peer …
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regarding personal norms in explaining pro-environmental behavior, which does not involve awareness of consequences and … ascription of responsibility as antecedents to activate personal norms. Therefore, this study tries to examine personal norms … activation theory. Consumers feel that they have a moral obligation concerning the environment. Active personal norm …
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