impact of country image on consumer choice in the South Korean beer market. First, I find that Tsingtao, a popular Chinese … beer brand, lost more than 5 million liters in sales, a 21 percent decrease, during the first 8 months after the COVID-19 …

shows that, for beer, people in different occupational categories in Hong Kong use country-of-origin information differently … not consider it much in choosing beer. They are much more likely to think Hong Kong or Chinese beer is just as good as …

The beer industry is one of the businesses affected during the COVID-19 pandemic. Despite the exponential growth of the … beer industry throughout the years, this aspect of the beverage industry has gained limited attention and has been … underexplored. This study aimed to provide a better and up-to-date understanding of Philippine-beer consumers to speed up its …