<i>Informazione, etichettatura e comportamento del consumatore: un'analisi sull'uso delle etichette alimentari</i> (di Maria Carmela Aprile, Azzurra Annunziata) - ABSTRACT: Information, labelling and consumers’ behaviour: an analysis on consumers use of food labels Consumer demand for higher quality...

Over the last decade consumers’ health consciousness is becoming an important factor driving the agrofood market. Healthier food products have entered the global markets with force in the past years and rapidly gained market share. Consequently, the food industry has reacted to this trend by...

<em>Labeling as a marketing tool of food products: limits and opportunities related with the propensity of consumers towards food labels</em> - Food labels are a source of information and most often the first means for directly connecting with a consumer but its potential is not always well exploited....

type="main" xml:id="ajar12033-abs-0001" <p>With asymmetric information, consumers need to rely on the reputation of wine to define quality before the purchasing. Amongst the tools available for underlining reputation, geographic location is considered to offer high potential. Today, some wines...</p>

While most brands belong to individual enterprises, some brands are collective and based in a single territory. This paper, based on qualitative research, examines the characteristics of these territorial brands using the case study of the wines of Champagne in France. Employing a series of...

Purpose: The purpose of this research study is to identify differentiation factors Burgundian wineries use to distinguish their brand, and to determine whether these methods align or conflict with luxury marketing differentiation attributes. Design/methodology/approach: A qualitative...

Purpose: Tasting experiments involving willingness to pay (WTP) have grown over the past few years; however, most of them occur in formal wine-tasting conditions, removed from real-world experience. This study aims to conduct experiments on wine appreciation and willingness to pay in both...