Geographical brand and country-of-origin effects in the Chinese wine import market
Year of publication: |
2014
|
---|---|
Authors: | Agnoli, Lara ; Capitello, Roberta ; Begalli, Diego |
Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 2098132-6. - Vol. 21.2014, 7/8, p. 541-558
|
Subject: | country-of-origin | geographical brands | Protected Designations of Origin | umbrella brands | China | wine | Herkunftsbezeichnung | Designation of origin | Markenführung | Brand management | Markenartikel | Brand | Wein | Wine | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Ursprungsregeln | Rules of origin | Weinbau | Wine industry | Internationales Marketing | International marketing |
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