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Exploring consumer segments de...
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Konsumentenverhalten
78,694
Consumer behaviour
78,263
Theorie
11,400
Theory
11,206
Beziehungsmarketing
8,972
Relationship marketing
8,958
Werbewirkung
7,851
Markenführung
7,800
Brand management
7,795
Advertising effects
7,627
Kreativität
7,334
Creativity
6,848
Markenimage
6,777
Brand image
6,742
USA
5,827
Produktgestaltung
5,611
United States
5,610
Kundenzufriedenheit
5,432
Customer satisfaction
5,429
Online-Handel
5,423
Online retailing
5,410
Online-Marketing
5,367
Internet marketing
5,333
Deutschland
4,983
Social Web
4,918
Social web
4,915
Werbung
4,819
Advertising
4,693
Germany
4,586
Product design
4,541
Markenartikel
4,388
Brand
4,375
Dienstleistungsqualität
4,331
Service quality
4,328
Einzelhandel
4,140
Innovation
4,085
Retail trade
4,057
Experiment
3,660
Electronic Commerce
3,591
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3,565
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204
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8,069
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7,048
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2,458
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935
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Han, Heesup
117
Belk, Russell W.
115
Bauer, Hans H.
114
Gierl, Heribert
112
Huber, Frank
107
Grunert, Klaus G.
103
Mattila, Anna S.
98
Herrmann, Andreas
95
Pelsmacker, Patrick de
90
Phau, Ian
89
Lusk, Jayson L.
88
Usman, Osly
83
Wiedmann, Klaus-Peter
82
Sheth, Jagdish N.
79
Foxall, Gordon R.
73
Grewal, Dhruv
70
Dwivedi, Yogesh Kumar
69
Khare, Arpita
69
Septianto, Felix
69
Wansink, Brian
69
Bagozzi, Richard P.
68
Nayga, Rodolfo M.
68
Loureiro, Sandra Maria Correia
66
Batabyal, Amitrajeet A.
65
Stavins, Joanna
65
Agarwal, Sumit
64
Chintagunta, Pradeep K.
62
Galenson, David W.
60
Jang, Soocheong
60
Paul, Justin
60
Eisend, Martin
59
Gröppel-Klein, Andrea
59
Janssen, Maarten C. W.
59
Verhoef, Peter C.
59
Laroche, Michel
58
Walsh, Gianfranco
57
Ko, Eunju
56
Thøgersen, John
55
Rajagopal
54
Warlop, Luk
53
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National Bureau of Economic Research
585
Springer Fachmedien Wiesbaden
169
International Monetary Fund (IMF)
86
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
59
OECD
55
IGI Global
49
International Monetary Fund
44
HAL
39
American Marketing Association
37
Institute for the Study of Labor (IZA)
35
Edward Elgar Publishing
34
European Association of Agricultural Economists - EAAE
34
Verlag Dr. Kovač
34
International Energy Agency
30
Université Paris-Dauphine (Paris IX)
28
Institut für Demoskopie Allensbach
26
Books on Demand GmbH <Norderstedt>
25
Information Resources Management Association
24
C.E.P.R. Discussion Papers
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Friedrich-Schiller-Universität Jena
18
INSEAD
17
Nomos Verlagsgesellschaft
17
Nordic Council of Ministers
17
Haufe-Lexware GmbH & Co. KG
16
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
14
Universität Mannheim
14
Wirtschaftswissenschaftliche Fakultät, Friedrich-Schiller-Universität Jena
14
Forschungsbasierte Infrastruktureinrichtung "Sozio-oekonomisches Panel (SOEP)", DIW Berlin (Deutsches Institut für Wirtschaftsforschung)
13
Harvard Graduate School of Business Administration
13
Springer International Publishing
13
Christian-Albrechts-Universität zu Kiel
12
RWTH Aachen
12
European University Institute / Department of Economics
11
Facultatea de Administraţie Publică, Şcoala Naţională de Studii Politice şi Administrative (SNSPA)
11
Gottfried Wilhelm Leibniz Universität Hannover
11
Organisation for Economic Co-operation and Development
11
Technische Universität Braunschweig
11
Österreichisches Institut für Wirtschaftsforschung
11
Agricultural and Applied Economics Association - AAEA
10
EconWPA
10
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Journal of business research : JBR
2,150
Journal of retailing and consumer services
1,970
International journal of hospitality management
774
International journal of consumer studies
768
Psychology & marketing
727
Journal of consumer research : JCR ; an interdisciplinary bimonthly
604
NBER working paper series
582
Working paper / National Bureau of Economic Research, Inc.
504
SpringerLink / Bücher
474
NBER Working Paper
446
Management science : journal of the Institute for Operations Research and the Management Sciences
426
European journal of marketing : EJM
411
The journal of product & brand management
407
Asia Pacific journal of marketing and logistics
405
Journal of marketing research : JMR
397
Journal of advertising research
391
The journal of brand management : an international journal
366
Journal of marketing communications
359
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
357
Tourism management : research, policies, practice
349
Journal of travel and tourism marketing
348
Journal of marketing management : MM
347
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
345
Journal of marketing
337
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
332
Marketing letters : a journal of research in marketing
329
Journal of international consumer marketing
324
Technological forecasting & social change : an international journal
317
Cogent business & management
315
Journal of retailing
313
Journal of fashion marketing and management
310
Journal of business ethics : JOBE
299
International journal of retail & distribution management
297
The journal of consumer marketing
295
Journal of consumer behaviour : an international research review
292
Journal of the Academy of Marketing Science
290
International journal of contemporary hospitality management
288
Journal of advertising : official publication of the American Academy of Advertising
288
International journal of advertising : the quarterly review of marketing communications
276
The international review of retail, distribution and consumer research
276
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ECONIS (ZBW)
98,335
RePEc
2,079
USB Cologne (EcoSocSci)
1,955
EconStor
1,207
BASE
188
OLC EcoSci
51
USB Cologne (business full texts)
47
Other ZBW resources
37
ArchiDok
14
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Showing
1
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10
of
103,913
Sort
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date (newest first)
date (oldest first)
1
Brand logo design : examining consumer response to naturalness
Machado, Joana Cesar
;
Carvalho, Leonor Vacas de
; …
- In:
The journal of product & brand management
24
(
2015
)
1
,
pp. 78-87
Persistent link: https://www.econbiz.de/10010514465
Saved in:
2
Active White Space (AWS) in logo designs : effects on logo evaluations and brand communication
Sharma, Nazuk
;
Varki, Sajeev
- In:
Journal of advertising : official publication of the …
47
(
2018
)
3
,
pp. 270-281
Persistent link: https://www.econbiz.de/10011930121
Saved in:
3
Brand logo and brand gender : examining the effects of natural logo designs and color on brand gender perceptions and affect
Machado, Joana César
;
Fonseca, Beatriz
;
Martins, Carla …
- In:
The journal of brand management : an international journal
28
(
2021
)
2
,
pp. 152-170
Persistent link: https://www.econbiz.de/10012487230
Saved in:
4
The colorful company : effects of brand logo colorfulness on consumer judgments
Song, Jiaqi
;
Xu, Fei
;
Jiang, Yuwei
- In:
Psychology & marketing
39
(
2022
)
8
,
pp. 1610-1620
Persistent link: https://www.econbiz.de/10013280176
Saved in:
5
All that glitters is not green : impact of biophilic designs on customer experiential values
Lee, Seung Hyun (Jenna)
;
Tao, Chen-Wei (Willie)
; …
- In:
Journal of hospitality & tourism research : JHTR ; the …
47
(
2023
)
4
,
pp. NP18-NP32
Persistent link: https://www.econbiz.de/10014266119
Saved in:
6
Advertising implications and design of messages
D'Souza, Clare M.
;
Tay, Richard
- In:
Marketing intelligence & planning
34
(
2016
)
4
,
pp. 504-522
Persistent link: https://www.econbiz.de/10011571124
Saved in:
7
The impact of quality perception and consumer valuation change on manufacturer's optimal warranty, pricing, and market coverage strategies
Li, Kunpeng
;
Wang, Lan
;
Chhajed, Dilip
;
Mallik, Suman
- In:
Decision sciences : DS
50
(
2019
)
2
,
pp. 311-339
Persistent link: https://www.econbiz.de/10012060501
Saved in:
8
Personality
-based
segmentation
of Brazilian private banking clients
Segura, Antonio Cassio
;
Strehlau, Suzane
- In:
Latin American business review : journal of the …
13
(
2012
)
4
,
pp. 289-309
Persistent link: https://www.econbiz.de/10009714832
Saved in:
9
The effect of risk aversion on product family design under uncertain consumer segments
Perlman, Yael
- In:
International journal of production research
51
(
2013
)
2
,
pp. 504-514
Persistent link: https://www.econbiz.de/10009701726
Saved in:
10
On breaking functional fixedness : how the aha! moment enhances perceived product
creativity
and product appeal
Caprioli, Sara
;
Fuchs, Christoph
;
Van den Bergh, Bram
- In:
Journal of consumer research : JCR ; an …
50
(
2023
)
1
,
pp. 48-69
Persistent link: https://www.econbiz.de/10014314342
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