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Empirical generalisations in customer mindset metrics
Mecredy, Philip J.; Wright, Malcolm J.; Feetham, Pamela M. - In: Journal of consumer behaviour 21 (2022) 1, pp. 102-120
Persistent link: https://www.econbiz.de/10012813940
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What constitutes student-university brand relationship? : Malaysian students' perspective
Hashim, Sharizal; Norjaya Mohd. Yasin; Siti Aisyah Ya'kob - In: Journal of marketing for higher education 30 (2020) 2, pp. 180-202
Persistent link: https://www.econbiz.de/10012312378
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Brand switching through marketing mix : the role of brand effect on smartphone users
Salmi Mohd Isa; Lai Kelly; Shaian Kiumarsi - In: International journal of process management and … 10 (2020) 3, pp. 419-438
Persistent link: https://www.econbiz.de/10012254511
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Recapitulation of brand anthropomorphism : an innovating marketing strategy
Agrawal, Shivan; Bajpai, Naval; Khandelwal, Utkal - In: The marketing review 20 (2020) 1/2, pp. 143-156
Persistent link: https://www.econbiz.de/10012299480
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Crowdsourcing and brand control
Bal, Anjali S.; Weidner, Kelly; Hanna, Richard; Mills, … - In: Business horizons 60 (2017) 2, pp. 219-228
Persistent link: https://www.econbiz.de/10011653692
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Exploring relationship between brand equity and customer loyalty on pharmaceutical market
Dlačić, Jasmina; Kežman, Elvedina - In: Economic and business review : EBR 16 (2014) 2, pp. 121-131
Persistent link: https://www.econbiz.de/10011612102
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Enhancing hotel brand performance through fostering brand relationship orientation in the minds of consumers
Casidy, Riza; Wymer, Walter; O'Cass, Aron - In: Tourism management : research, policies, practice 66 (2018), pp. 72-84
Persistent link: https://www.econbiz.de/10011813817
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The power of experiential marketing : exploring the causal relationships among multisensory marketing, brand experience, customer perceived value and brand strength
Wiedmann, Klaus-Peter; Labenz, Franziska; Haase, Janina; … - In: The journal of brand management : an international journal 25 (2018) 2, pp. 101-118
Persistent link: https://www.econbiz.de/10011891057
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Brand network communities : leveraging brand relationships within the supply-chain
Hawkins, Matthew A. - In: The journal of brand management : an international journal 24 (2017) 6, pp. 516-521
Persistent link: https://www.econbiz.de/10011771415
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A comparison of brand equity strength across consumer segments and markets
Stocchi, Lara; Fuller, Rachel - In: The journal of product & brand management 26 (2017) 5, pp. 453-468
Persistent link: https://www.econbiz.de/10011778292