Although informal knowledge networks have often been regarded as a key ingredient behind the success of industrial clusters, the forces that shape their structure and dynamics remain largely unknown. Drawing on recent network dynamic models, we analyze the evolution of business and technical...

It is well known in the toy entertainment industry that children have a strong relationship with the characters and stories of various well known entertainment property toy brands (e.g. Mattel, 2005; Pecora, 1998; Miller, 1998; Cross, 1997). This paper presents branding insights and findings from a content...

Der Weltverband der Spielzeugindustrie hat sich bereits 1995 einen Verhaltenskodex zur Sicherung der Arbeitsbedingungen in China gegeben, dem jedoch jahrelang von den meisten relevanten Unternehmen wenig Beachtung geschenkt wurde. Seitdem er seit 2004 von den globalen Marktfuehrern aus Industrie...