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Consumers' willingness to pay for corporate social responsibility : theory and evidence

Narayanan, Sajith; Singh, Guru Ashish - In: International journal of consumer studies 47 (2023) 6, pp. 2212-2244

Persistent link: https://www.econbiz.de/10014427274

Does Generation Z value and reward corporate social responsibility practices?

Narayanan, Sajith - In: Journal of marketing management : JMM ; journal of the … 38 (2022) 9/10, pp. 903-937

Persistent link: https://www.econbiz.de/10013362111

Can the marketing innovation of purpose branding make brands meaningful and relevant?

Narayanan, Sajith; Das, Jyoti Ranjan - In: International Journal of Innovation Science 14 (2021) 3/4, pp. 519-536

Purpose: Purpose branding is a concept that has gained momentum in recent years. It is a marketing innovation that has the potential to change why and how companies work. Still, academic research on purpose branding is scarce. This paper aims to increase awareness about purpose branding and...

Persistent link: https://www.econbiz.de/10012638762

Can the marketing innovation of purpose branding make brands meaningful and relevant?

Narayanan, Sajith; Das, Jyoti Ranjan - In: International journal of innovation science 14 (2022) 3/4, pp. 519-536

Persistent link: https://www.econbiz.de/10013375168