provides stakeholders with assurance that CSR disclosures may be relied upon. In this way, companies may go some way towards …

the organisation’s stakeholders, rather than a subset, as well as the associated strategies, processes and capabilities …

customised application of the Balanced Scorecard in a major infrastructure project with multiple stakeholders. Design … involving key stakeholders. Originality/value – The paper illustrates that metrics can be customised for major projects within …

Purpose – The aim of this paper is to provide an assessment of the value generated for the stakeholders by the …

managerial views concerning the importance of corporate branding in relation to an organization and its stakeholders. One of the … internal and external stakeholders. Design/methodology/approach – Insights are drawn from the in-depth semi … findings suggest that corporate brand strategy is ultimately driven by consumers rather than multiple stakeholders. Practical …

-to-business (B2B) brand value by corporate managers and local stakeholders in the context of emerging markets. Design … research analyses the brand narratives by corporate managers of Axis Communications in Sweden and local stakeholders in Russia … underutilize contributing activities by local managers and other local stakeholders, despite these activities being central to …

explored to note whether and how brand meaning gaps exist for internal and external stakeholders of a focal brand. Second, a …. Data from brand owners (internal stakeholders) and consumers (external stakeholders) are collected using in … are supported. Brand meaning gaps exist between internal and external stakeholders, and they exist among two external …

accountability to their stakeholders, there is limited knowledge of their information needs and whether the performance information …