Yuan, Xiang; Wang, Luyao; Yin, Xicheng; Wang, Hongwei - In: Financial innovation : FIN 7 (2021), pp. 1-26
, we focus on the moderating effect of text sentiment on the motivational cues in crowdfunding campaigns. We hypothesize … that the sentiment of campaign narratives moderates the relationship between motivational cues and fundraising success … sentiment strength positively moderates the effect of intrinsic motives on fundraising success but negatively moderates the …