Cover -- Half Title -- Title Page -- Copyright Page -- Dedication -- Table of Contents -- Foreword -- Preface -- Acknowledgments -- Introduction -- Contributor Biographies -- I: Conceptual Foundations of Global Public Relations -- 1. Comparative Political Systems and Public Relations: An...

Public relations metrics : measurement and evaluation, an overview / Betteke van Ruler, Ana Tkalac Vercic, and Dejan Vercic -- Public relations methodology : should we bother (if it exists)? / Manfred Ruhl -- The nature of scholarly endeavors in public relations / Alenka Jelen -- Empirical...

Purpose Why are excellent communication departments actually outstanding? The purpose of this paper is to address this question from a multidisciplinary perspective and identify two different strands of the excellence debate, one from general management and the other from public relations and...